Most marketing books tell you what to think. This one tells you what to do on Monday.
Your whole marketing system, dialed in. 12 weekly tasks. 90 days.
Great at the work. Invisible online.
Where you are
- Customers come from referrals and word of mouth
- Some months are full, some are quiet
- Online, you're a logo and a phone number
- Every sale starts from zero
Where you want to be
- Leads from social, search, ads and referrals
- Strangers already know your face and voice
- Next month is predictable
- The sale starts halfway done
The Square Book of Marketing is a 12-week system for owners of established service businesses. One task a week. One square worksheet a week. In 90 days you go from "I need more customers" to a working lead system.
One square a week. Twelve times.
Every worksheet ends with a "Done when" line, so you always know when the week is finished.
Four sides. One square.
Every dollar you sell splits into four departments: admin, production, marketing and sales. What's left is profit. Marketing is one side, and this book makes sure it carries its weight.
Get all 12 worksheets, free.
Print a fresh set for every 90-day cycle, or share them with your team.
Naja Faysal
Naja Faysal is the founder of Parrots Lab, a video-led marketing agency based in Southern California. After seventeen years in advertising and digital marketing for brands like Shell, Unilever, Sony, American Express and McDonald's, and time as a business consultant with the Small Business Development Centers in SoCal, he started Parrots Lab to help business owners stand out by building powerful personal brands. The twelve weeks in this book are the same program Parrots Lab runs for its clients.
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